Questions LEAP p.56-58

1. Factors are : Culture, Subculture, Social class,
Reference group, Family, Roles and Status, Age and life cycle stage, Occupation, Economic situation, Lifetsyle, Personality and self-concept, Motivation, Perception, Learning, Beliefs and attitudes

2. Culture is a set of basic values, perceptions, wants and behaviors, learned by a member of society from family and other important institutions.

3. A strong sens of our history, our flag, achievment of our artists and scientists, climate, geogrpahy, social safety net, etc.

4. To discovers new products.

5. Group of people with shared value systems based on common life experiences and situations.

6. Native Canadians, Ethnic Consumers, Internet Users.

7. Three on-reserves branches, 24 Aboriginal banking centers. Importance of public relations trougth sponsorship and scholarship.

8. Because it's some of the fastest-growing markets in Canada.

9. They believe they have been neglected ou misrepresented.

10. Because of the compelling demographic characteristics of users. They're above-average spenders and highly educated with high incomes.

11. People are worried about providing their credit card numbers. They don't like being unable to touch or see a product and they are concerned about their privacy.

12. Relatively permanent and ordered divisions in a society whose members share similar values, interests and behavior.